See A Millennial At Work
Think Johnson & Johnson's Neosporin® brand is just for when you're sick or hurt? Think again. My mission: Turning Neosporin® into an inspirational, everyday conversation starter among millennials, including moments like Mothers' Day. In 1 week, increased the brand positioning, web traffic and sales of Neosporin® products.
Think Johnson & Johnson's Splenda® brand is just for when you're adding sugar to your drink or food? Think again. My mission: Turning Splenda® into an everyday part of your health conversation. In 1 year, and with a little creativity and magic, helped catapult the Splenda® brand to the best-selling (healthy!) sweetener on earth (and, of course, in Splendaville).
Think Johnson & Johnson's Care To Recycle® brand is just for recycling whenever you feel like it or when you're required to? Think again. My mission: Turning Care To Recycle into an everyday action, encouraging audiences across the U.S. to reduce, reuse and recycle. In 1 year, boosted the brand positioning, engagements and awareness the social web.
Let's face it: there will come an age where many men and women will inevitably go bald. My mission? Show them there is no need to hide–and there are solutions. In 1 year, developed punchy copy campaigns for both Men's and Women's Rogaine® across Facebook and websites, reinvigorating the popular hair loss brand among consumers with young, millennial voice approach.
Think flowers are just for romantic holidays and special occasions? Think again. My mission: Turning the well-known flower brand into everyday reason to give, no matter the season, occasion, person or location. Within 4 months, led the content creation and production for ProFlowers' Facebook, Twitter, Instagram, Pinterest, YouTube and Blog.
Think eBay only sells vintage stuff? Think again. My mission: Giving eBay's online marketplace a hipper, cooler reputation among millennials across today's new media channels. In 6 months, led the day-to-day creation, production and execution for all of eBay social. Helped define the Instagram voice and increase its fan base by 25%. rove 54,000+ clicks to eBay.com from content produced on Facebook, Twitter, Google+. Helped execute 250+ social campaigns across 8 social platforms. Content produced generated 10K+ in product sales.
Think Stanford Healthcare is just for when you need medical help, doctor's visits or extensive surgery? Think again. My mission: Turning Stanford's Hospitals and Clinics into everyday conversation starters across the social web. In 1 year, raised patient awareness of the Stanford Healthcare system by 10% across the social web, and boosted the ranking, bookings and appointments for 3,500+ Stanford doctors by managing their profiles on StanfordHealthcareAlliance.org.
Think Hamilton Beach® only makes blenders and your run-of-the-mill kitchen products? Think again. My mission: Turning Hamilton Beach® Brands into a buzz-worthy brand on Amazon.com. Within 3 months, produced and launched wildly successful copy campaign on Amazon for 32 of best-selling products. In the first week after campaign launched, sales increased by 60% for just one best-seller.