The Insights

Finding that quality piece of furniture or household item that makes you feel comfortable, is long-lasting, adds appeal and charm to your surroundings, and makes you wake up inspired to be the best version of yourself... is tough. especially in an overwhelming household marketplace where there's no shortage of collections to choose from. so how do consumers choose the right brand and furniture?

The Brand Challenge

Reinforcing the personality, quality and uniqueness of the leading luxury household brand.