Today, consumers can shop online for vintage collectibles, toys, gifts, appliances, groceries, toiletries–you name it– because it’s easy, quick, convenient, inclusive, interactive, fun and cost-effective. But it hasn’t always been this way. 25 years ago when online shopping was first introduced, eBay revolutionized the shopping experience for avid collectors, focusing on selling vintage collectibles to whomever paid the highest price. Simply put, eBay was an auction site with many small vendors who sold hard-to-find items to a mass audience that they had never before been able to reach. Back then, avid collectors would go online to acquire a rare collectible that was impossible to find locally. They’d dial up the Internet, type in ebay.com, wait for the page to load, search for what they wanted, and spend the next day or two obsessively watching an auction. But eBay has come far since those days. Today, eBay is a vast online marketplace for buyers, sellers, socially connected audiences, humanitarian efforts, international influencers, authors, educators, public speakers, eBay Radio, and more. My challenge: Giving eBay’s old-school, vintage-selling online marketplace a hipper, cooler reputation among today’s ever-changing digital landscape.
Digital media management
Social media design