the city problem: Adams Morgan is a DC neighborhood with a crowded nightlife scene, historic row houses around 18th Street, including the Adam's Inn B&B, as well as a variety of independently owned stores. But There’s more to the Adams Morgan neighborhood than just good food and trendy people. Beyond the eats & drinks, adams morgan thrives as a teeming ehtnic hub, central business district, home to many influential, political heavy hitters and sustainable green thumb like no other. so why does this unique dc hood still live in the shadows of its sister neighborhoods?
MY CHALLENGE: HELPING POSITION ADAMS MORGAN AS A THRIVING, ATTRACTIVE BUSINESS HUB AT THE 32ND ANNUAL ADAMS MORGAN DAY FESTIVAL. AND BREAK THE RECORD IN 2009 TO GARNER A CROWD OF 40,000, 75 NATIONALITIES AND 10 MEDIA HITS, INCLuding THE WASHington POST.