The Challenge

This well-known, generational brand has become indelible to American culture. Most of us grew up using it– whether it was to patch up a scraped knee or paper cut– and you can probably still picture the iconic yellow and white tube sitting in your family's medicine cabinet. But fast forward to today, consumers are no longer just shopping last-minute. They're planning ahead and shopping online. How does Band-Aid® go from brick & mortar shelf talker to driving the shoppable experience?

My Goal

Shifting America's #1 safety bandage brand from shelf talker to shoppable experience driver.