Care To Recycle®

The Challenge

One of J&J's newest, environmentally conscious brands, Care to Recycle®, faces a unique set of challenges: getting to realize how much they consume and where they can start recycling first, the bathroom. Did you know that by 2050, more than 9 billion people are expected to be living in the world? by that time, the world's resources will be consumed faster than the planet can replenish which means people need to be smart about consumption. So how does this new, innovative bathroom product brand inspire, encourage and propel every single one of us to recycle now, to help save the planet in the future?

My Goal

Reinforcing the benefits of recycling, reducing and reusing regular bathroom sundries items used in the bathroom, and helping drive a more circular economy.