the brand problem: CAreToRecycle®, an environmentally conscious brand in the Johnson & Johnson Family, faces a unique set of challenges. for starters, how to get more consumers to reduce, reuse and recycle products in the bathroom. Did you know that by 2050, more than 9 billion people are expected to be living in the world? by that time, the world's resources will be consumed faster than the planet can replenish which means people need to be smart about consumption. So how does this new, innovative bathroom product brand inspire, encourage and propel every single one of us to recycle now, to help save the planet in the future?
my challenge: reminding and encouraging people to recycle items used in the bathroom, and helping drive a more circular economy.