Carnival Cruiselines

The Challenge

The first thing you probably think of when you hear Carnival Cruiselines is... fun, family, a good time. But Carnival wants to reposition its brand reputation to sustainable, world-class, cultural and philanthropic. So far it's been able to establish a small footprint of destination stewardship but still has a long way to come. So how does the cruiseline push the boundaries of sustainable travel, promote its good will and expand its sailings to European ports?

My Goal

Promoting the well-known travel brand's growing sustainable destination stewardship across new regions of the world.