cooling pond brewery

The brand problem:
The small but mighty, family-owned brewery in southern virginia wants to promote its craft beer and become well-known across the virginia region. however in virginia alone, there's about 200 other breweries offering locally homemade brews. so how does cooling pond redefine the craft beer experience?

My challenge:
Redefining virginia's craft beer culture and transforming the local eat, Shop & drink mindset.