The Challenge

14 million Americans struggle with rosacea. 1 in 5 Americans will develop skin cancer by the age of 70. More than 1 out of every 3 Americans reports getting sunburned each year. Half beauty, half health & wellness brand, EltaMD, is known by its loyal consumers, social fans, doctors and dermatologists as the best sun care and skincare brand out there- protecting against UVB and UVA that cause sunburn, skin cancer and skin aging. But how does this leading brand educate consumers on the importance of health and dominate in an oversaturated market?


The Goal

Expand the traditional, experiential, social & digital media footprint of this popular brand through never-been-done-before journey mapping.