esmarttax.com

the brand problem:
WITH ALL THE TAX FILING OPTIONS AVAILABLE TODAY (YOUR TAX GUY, TURBO TAX, H&R BLOCK, YOUR BROTHER...), ESMARTTAX.COM HAS SOME SERIOUS COMPETITION AND CHALLENGES TO BREAK THROUGH. SO HOW DOES ESMARTTAX.COM REINVIGORATE ITS DIGITAL PRESENCE, PROMOTE ITS TAX FILING SERVICES AND OFFER NEW FRESH DEALS LIKE NO OTHER COMPETITOR?

my challenge:
CHANGING THE WAY PEOPLE THINK ABOUT ONLINE TAX FILING. AND TURNING THE TAX FILING PROCESS INTO A MORE MANAGEABLE, ENJOYABLE ONLINE EXPERIENCE.