the brand problem: online health & wellness platform, Healthline.com, faces a couple challenges today. 1) MAINSTREAM CONSUMERS ARE HUNGRY FOR accurate information from health experts, but there's an overabundance of information pulling consumers in every direction. 2) the grey area between offering health tips to consumers and advising medical treatments and diagnosis has never been more of a slippery slope. So how does this leading health platform keep an accurate channel of information, consumers happy and the digital presence fresh and memorable?
my challenge: Educating and informing health consumers everywhere on the latest news, info, tips and tools on various health topics through the lens of a reputable online marketplace like Healthline.com.