J&J is still the same ol' brand that's been around since 1888, relieved and healed millions, and become synonymous with family and trust. But today, it faces several new challenges in this digital and social age. For starters, how does a traditional health brand stay relevant in this ever-expanding health & wellness age? Secondly, how does a a brick & mortar brand turn into social shoppable marketplace? So how does this online marketplace hub appeal to consumers and increase sales online?
Introduced and positioned Johnson & Johnson's new online marketplace hub, Healthy Essentials, as the one-stop-shop and social commerce platform for all J&J brands.