THE brand PROBLEM: Johnson & Johnson family of brands is still the same ol' brand that's been around since 1888, has relieved and healed millions, and become synonymous with family and trust. but today, it faces several new challenges in this digital and social age. 1) staying relevant among this age of health Information overload 2) increasing online sales when physical brick & mortar shopping was the #1 way to go, and 3) repositioning health & wellness as an everyday conversation starter. So how does this old-school family of brands, including BANDAID®, SPLENDA®, men's & women's ROGAINE®, LISTERINE®, CARETORECYLE®, TYLENOL®, health essentials, reduce consumer's environmental footprint, expand its social presence, and provide the latest tips, tools and advice from like-minded consumers and experts?
My challenge: TURNING THE WELL-RESPECTED, OLD-SCHOOL, ON-SHELF HEALTH BRAND INTO A MORE MILLENNIAL-LOVING, DIGITALLY CONNECTED, EVERYDAY CONVERSATION STARTER FOR CONSUMERS EVERYWHERE.