Listerine®

The Challenge

Listerine® has long been hailed the "fresh breath giver and clean mouth maker". But in more recent years, new data has shown that some mouthwashes are giving consumers negative side effects. How does Listerine® reinforce its safe ingredients, global positive sentiment and sustainability protocols?

My Goal

Repositioning the well-known, old-school mouthwash brand among millennial audiences as the best.