Men's Rogaine®

The Challenge

Men's Rogaine® has been around for generations and gradually gained acceptance among men as the hair thinning fix. But there's more to Men's Rogaine® than just a quick fix: there's a community of men behind it facing the same challenges. So how does Men's Rogaine® keep its loyal fanbase and expand to new people?

My Goal

Repositioning Men's Rogaine® as more than just a "going bald" solution, but an effective proactive hair thinning fix.