the brand problem: Men's rogaine has been around for generations and gradually gained momentum over the years among men of all ages and ethnicities. but there's more to Rogaine than just a quick fix. There's community, inspiration, health & wellness needs and generational loyalty. So how does Rogaine keep the loyal small percentage of followers, and expand the online community of engagement, sales, tips and advice?
my challenge: Repositioning men's rogaine as more than just a "going bald" solution, but an effective under 40, proactive hair thinning fix.