The Challenge

Ouchies and boo-boos (no matter how old you are) are no fun. And can be really painful depending on the injury. From recess rambunctiousness, to after-school activities, to risky business, to moving boxes, to athletics– both kids and many adults push their physical limits. Neosporin has become synonymous with healing and your medicine cabinet. But there's more to this health & wellness brand than being just a last-minute pain reliever. How does Neosporin® create a relevant socially trending brand today?

My Goal

Turning this reactive, only-when-you-need-it booboo cream into a proactive, everyday health & wellness conversation starter among all ages.