Party City

The Challenge

Once popular party supply brand, Party City, now faces a multitude of challenges. Besides the fact that today’s social commerce marketplace host a slew of online party-supply sites for buying costumes, gear, decor and trinkets today, the year of COVID put a stop to throwing parties. Hosting, attending and enjoying gatherings and festivities just… stopped. So how does Party City stay relevant to consumers and reinforce consumers’ party etiquette after covid?

My Goal

Reinforce consumers’ wants and needs for human interaction, engagement and gatherings again after a tough year, with an engaging, millennial-friendly party ideas for every single occasion you can think of.