Penn Medicine

The Challenge

This world-renowned academic medical center and health system on the east coast has its fair share of challenges to work through to ultimately increase its referrals, appointments and services. For starters, the health & wellness market is oversaturated and expensive, making this top-notch medical provider a most costly option than some. Secondly, with consumers and patients more digitally wired, mobile friendly and info hungry these days, it's tough to stay at top of mind.

My Goal

Changing the way patients and consumers view academic medical centers, like Penn Medicine, and ultimately look to for relevant information, cost-effective services, online tools and digitally savvy platforms.