Planet Fitness

The Challenge

Virtual fitness has gained immense popularity over the past year, prompting countless gyms and instructors to offer live and on-demand workouts during lockdowns. Yet despite the digital investments in at-home fitness, millions of Americans today are heading back to the gym. As of May 2021, foot traffic at gyms across the country was back to 83% of January 2020 levels. National gyms Crunch Fitness and Blink Fitness were among the strongest to rebound in recent months. Still, going forward, fitness studios and gyms are relying on a mix of virtual workout classes, as well as both indoor and outdoor classes, to cater to people whose habits permanently changed during the pandemic. How does various Planet Fitness locations stay relevant, trendy, cost effective and digital among existing members and new ones.

My Goal

Pitch to, secure and manage influencer campaign programs to various PF locations nationally, reinforcing everything Planet Fitness has to offer- from its health benefits to its buddy system to its state-of-the-art technology to its unique brand positioning and judgement-free values.