Restoration Hardware

The Challenge

Restoration Hardware isn't for the casual, economical consumer. Buying a piece is like investing in your space, surroundings, lifestyle and future. In previous years, RH always targeted its usual affluent media demographic. But this year, it's set its sights on a nationwide media effort to attract new press, publicity and support. So how does RH do it?

My Goal

Repositioning Restoration Hardware's fall collections to media nationwide to ultimately increase consumer sales.