restoration hardware

the brand problem:
Restoration hardware isn't for the faint of amateur interior designers, spaces or pockets – buying a piece of RH is like investing in your space, surroundings, lifestyle, future. It's awlays been marketed to the affluent demographic and upscale homeowners, but this year, RH wants to expand its media outreach to a new wider database across the U.S.. So how does Restoration hardware reposition its collection of beloved products among new, fresh, media outlets to appeal to more consumers?

my challenge:
REpositioning Restoration Hardware's collection of products among U.S.-wide
media outlets to ultimately increase consumer path to purchase.