Seabourne Expeditions

The Challenge

In a year marked by hurricanes, wildfires, and the worst public health crisis the world has experienced in over 100 years, we’ve seen our communities and especially the cruiseline industry challenged. On top of that, there are challenges of elevating the cruise experience to another level. So how does this high-end expedition-based travel company stand out from competitors cruises and get a loyal fanbase agains after 2020?

My Goal

Reinvent the brand positioning of expedition travel company, map out the full consumer journey; and elevate the cruise brand in the category to increase bookings, reservations, expeditions and overall sales.