Sonoma State University

The Challenge

Sonoma State is known across the Northern California region as an award-winning research institution with extensions to the San Francisco Bay area tech hub. But even this great university faces challenges. There's a lack of awareness among students of what the office of academic affairs is, yet it's the driving force behind university hiring. Also Sonoma State lacks a central online digital and social presence to keep students informed, engaged and loyal. How does the university show the importance of academic affairs and redesign its digital ecosystems to reposition itself in a state saturated with colleges?

My Goal

Tackling the top-notch California University's two-fold problem by helping redesign one of its top visited sites, academicaffairs.sonoma.edu.