Sonoma state university

The Brand Problem:
Sonoma state university faces a couple challenges in the academic arena that drastically need to change in order to increase student enrollment, faculty hiring and university positioning across the U.S. THERE's A LACK OF AWARENESS among students of what the OFFICE OF ACADEMIC AFFAIRS IS, yet its tHE DRIVING FORCE BEHIND HIRING FACULTY & STAFF. Also, Sonoma StaTe (while strong on campus) lacks the streamlined, efficient online digital presence needed for all its students, faculty & staff. So how does the university show the importance of academic affairs and redesign its digital ecosystems?

tackling the top notch california university's two-fold problem, by helping redesign