Source America

The brand problem:
SOURCE AMERICA, FORMERLY KNOWN AS THE NATIONAL INSTITUTE FOR DISABILITIES, WANTS TO EXPAND THE HIRING OF PEOPLE WITH DISABILITIES ACROSS THE U.S. TO POTENTIAL EMPLOYERS. BUT LET'S FACE IT: people with disabilities HAVE consistently struggleD with being hired IN STABLE, LONG-TERM POSITIONS in today's workforce. EVEN THOUGH their work ethinc, skills and determination stack up alongside the best employees out there. SO HOW DOES SOURCE AMERICA PUSH THE HIRING BOUNDARIES IN THE GOVERNMENT TO GET MORE PEOPLE HIRED?

my challenge:
Changing the way employers view the work performance of people with disabilities, and increasing theIR hiring rates nationwide.