The Challenge

That famous, no-calorie sweetener you've heard about and can find in so many treats, sweets and baked goods, faces a couple challenges today. Even though each little yellow packet contains zero calories – which is healthier than regular sugar –Splenda is still giving people negative side effects. Also, its social presence is littered with mis-information and mixed sentiment. So how does Splenda change consumer's mindsets nationally to adopt the brand as a healthier lifestyle option?

My Goal

Promoting the health benefits of this little packet and reinvigorating its social positioning to positive, share-worthy and engaging.