Stanford Healthcare

The Challenge

Stanford is already known for its highly ranked university status, breathtaking college campus and location. But do average people know about Stanford's renowned healthcare system with wicked smart doctors? In fact, it's known for giving its first successful adult human heart transplant in the U.S and the first combined heart-lung transplant in the world. Despite that, its digital and social presence has been lacking and patient bookings. Most patients come from referrals by family or friends. So how does Stanford expand its reputation nationally by expanding its digital and social footprint?

My Goal

Increasing awareness of Stanford's award-winning health system, its world-renowned heart services and regional positioning.