willis towers watson

the brand problem:
financial planning and risk assessment might sound super dry, be boring to some and not be an important factor people worry about on a regular basis. but in reality, is more relatable to the average joe and more important than we think. in fact, not enough millennials, small businesses and working professionals these days, think or care about risk or proactively plan for the future. so how does this international risk and financial planning firm appeal to new audiences and make things simpler to live by?

my challenge:
HELPING CLIENTS AROUND THE WORLD TURN RISK INTO A PATH FOR GROWTH THROUGH DIGITAL REDESIGN OF THEIR 22 INTERNATIONAL WEBSITES.