virgin voyages

The Brand Problem:
Virgin Voyages, Richard Branson's latest hospitality company, faces a multitude of challenges today. It's launching a brand new, upscale cruiseline in the cruiseline HQ of the US, making it hard to be fresh and innovative. There are also tons of ways to travel these days, so what makes cruising necessary? And top of that, in today's pandemic world of taking extreme health safety measures, All cruising has been halted until spring 2021. So how does Virgin voyages stay at top of mind when not sailing, and continue with plans to launch its brand, and come back stronger and more memorable when cruising opens up again?

My challenge: Streamlining the traveler's experience on board while reducing their environmental footprint through never-been-done-before app technology.