Virgin Voyages

The Challenge

Virgin Voyages, Richard Branson's latest hospitality company, is synonymous with elevated, chic and premium travel. Boasting all eco-friendly amenities, elevated deluxe cabins for even budget travelers, award-winning restaurants, exclusive expeditions off ship and much more, it's hard to want to travel with anyone else. But the new travel brand has experienced a major hit with the widespread pandemic halting all travel. It's delayed the launch of its cruiseline by over a year, faced extreme safety challenges and has had to rethink its positioning in an already saturated travel marketplace. What makes cruising necessary? So how does Virgin voyages stay at top of mind when not sailing, and continue with plans to launch its brand, and come back stronger and more memorable when cruising opens up again?

My Goal

Streamlined the traveler's experience on board while reducing their environmental footprint through never-been-done-before app technology.