Women's Rogaine®

The Challenge

Women's Rogaine® has slowly gained popularity, acceptance and promotion over the years as a reliable health & beauty fix. But, let's face it: There's still a long road ahead. How does Women's Rogaine® gain more social acceptance and increase awareness of its award-winning products in a male-dominated industry?

My Goal

Shining a light on the often taboo social topic of women's hair loss, and repositioning this women's health & beauty brand among women everywhere.