Zimmerman Kitchen Design

The Challenge

Today’s home consumers are looking for more than a simple paint job, new kitchen counter or bathroom fix. They’re seeking a warm family experience, a humanistic brand ethos and relatable values that align with their own– and classy messaging that resonates with them on a personal level. But ZKD isn’t budget friendly and remodeling an entire kitchen or bathroom in your home is time-consuming, costly, and mentally taxing. So how does startup Zimmerman Kitchen Design break through the noise and build brand engagement in a cluttered digital landscape?

My Goal

Help reinvent ZKD, with its startup-run operations yet tons of resources, designers and geographical advantage, in the South Florida market among affluent consumers in need of home remodels.