Sometimes wild, great success is found through the most unconventional career path. Lauren is a shining example of just that.
Her 14-year award-winning digital career is an accident, actually.
After attending college in Richmond, Virginia, she thought her Public Relations degree and Sustainability Scholarship would take her to New York City. But, instead it was flushed down the toilet in the Recession of 2008.
Joining the service industry seemed like the obvious choice. But she did the opposite of what most college grads should do. She went the entrepreneurial freelance route, found her calling in digital & social media, and never looked back.
Fast track to today, about 39 brand experiences later, she sits at the intersection of strategy, creative, media & insights building socially responsible brands on a global scale. Simply put, she is the quintessential glue holding everything together.
She humbly credits her success to her living all over the globe, going freelance at 21, starting a small business, and collaborating with the most talented people out there she now call friends. But those friends, colleagues, leaders, teams, and partners will tell you it’s her guts, spirit, grit, resiliency & some kinda fearlessness that sets her apart.
By day, she’s taking on the strategy and business development world. By weekend, she’s a career coach, entrepreneur, and web designer, either starting businesses or getting dream ones off the ground. And when she’s not burning the midnight oil on those, you can probably find her outside trying to make the world a better place than she found it. Which obviously includes yappy hours, scuba diving, recycling & traveling the globe.