Yep, ouchies and boo-boos (no matter how old you are) are no fun and can be really painful depending on the injury. From recess rambunctiousness to after-school activities and weekend jaunts with the family, kids are naturally adventurous, which means inevitable scrapes and small cuts any time year. And what about adults!? They too can also be adventurous and prone to cuts and scrapes, no matter how careful or risk-adverse they are. Working out, moving furniture–even working in restaurants––ouchies happen. That’s why, it’s smart to keep adhesive bandages stocked and ready for when that inevitable time comes. My challenge: Turning a reactive, only-when-you-need-it booboo cream into a proactive, everyday health & wellness conversation starter among all ages.  

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