Did you know that Los Angeles has the largest foster care system in the country? 33,000 and counting. Did you also know that in January 2017, a state-wide law was passed in California that drastically wiped out many of the existing group homes causing the number of foster youth to increase and the demand for foster parents to increase as well? Alarming, but a harsh reality today. Everyone in the large and bureaucratic Los Angeles Foster Care System is trying hard to do the right thing and stanch a flood of parent-less children, but that does not always guarantee success or a happy ending. Sometimes every possible effort is taken to place a child in a loving forever home and at the 11th hour, their biological parents turn up and want them back. On the other end, the foster children themselves just want is to belong and be loved––something that is simple to say and frustratingly difficult to actualize. They lose parents at a young age and bounce from foster home to foster home, never finding stable homes, friendships, education, food or health. The problem has been ongoing for decades, but in 2016 Public Broadcasting Station (PBS) of Southern California decided to step in and launch its first-ever social impact initiative to raise awareness, educate audiences and increase the rate of fostering and adoption through local, statewide and nation-wide programming; the kind of programming that shares parent’s and children’s stories, tugs at your heart strings, and make you rethink what foster care means. My challenge: Helping change the life outcomes of Southern California’s foster youth, and increase fostering and adoption rates through interactive, compelling storytelling.
Digital media strategy
Digital media management
Social media design & management
Web design & publishing
Video strategy & production