Lauren noelle gauthier

PUBLIC RELATIONS. DIGITAL & SOCIAL MEDIA Production. Brand copywriting.

summary

Driven, innovative digitally and socially-wired producer with 8 years of experience. Proven track record in leading digital and social copywriting, production, strategy, social listening and publishing campaigns and projects daily for media networks, consumer goods, electronics, health & wellness, animal rights, lifestyle/pop-culture, and travel & tourism brands. Known for pushing content boundaries, exceeding benchmarks and goals, increasing digital and social engagement and traffic, while ensuring editorial standards, business goals and client relationships.

highlights

DIGITAL & SOCIAL STRATEGYCONTENT/COPY PRODUCTIONPROJECT/CAMPAIGN MANAGEMENT
  • Created B2C channel, content, video and brand strategies.
  • Created mind-maps, workflows, UX/UI personas, user stories. 
  • Strategized & Implemented digital, social, channel & content production playbooks. 
  • Enhanced and established the brand and social voice/tone. 
  • Have built digital/social ecosystems into loyal audiences. 
  • Extensively analyzed content ROI to develop improved workflows.
  • Created and developed product stories for amazon.com audiences.
  • Researched, interviewed, produced feature stories, video & social posts around foster care.
  • Developed original programmatic social-first content for 6+ brands.
  • Developed interactive content packages for cross-platform use.
  • Produced and pitched stories to media outlets, securing top hits.
  • Written, edited, produced social justice content for engagement.
  • Served as digital & social lead in 7 roles, managing all content production & team workload. 
  • Designed and maintained dozens of content sites, libraries, dams, asset management systems, maps. 
  • Led all content development  production and publishing weekly.
  • Owned stakeholder/partner relationship management for content production/showcase.
  • Strategized, created and pitched creative, business & marketing decks to executives; well received.
recent work
VIRGIN VOYAGES
digital project manager, product owner & scrum master
virginvoyages.com
2019 – Pres.
CARNIVAL CRUISELINES
Digital Consultant & Producer
Carnival.com
Q4 – 2019
SONOMA STATE
Digital Producer & writer
academicaffairs.sonoma.edu
2018 –2019
animal legal defense fund
Digital Media Manager
aldf.org
2018 –2019
Netflix / ipc
Casting Producer & Digital Researcher
"Living Undocumented" docuseries
2018
Pbs socal / KOCE-TV
Lead Digital Producer & Writer
ToFosterChange.org
2016 – 2018
Johnson & Johnson brands
Freelance In-House Digital Producer, Johnson & johnson
HealthyEssentials.com
2015 – 2019
––––
Social Media Manager, bstro advertising
Bstro.com
2014 – 2015
experience
freelance / contract
PROFLOWERS
Lead Social/email Copywriter (Contract)
2015 – 2016
proflowers.com

ebay, inc
Lead Social Media Writer/Producer (Contract)
2013 – 2014
ebay.com

stanford healthcare
Digital Producer (Contract)
2013 – 2014
stanfordhealthcare.com

towers watson
digital Producer (Contract)
2012 – 2013
towerswatsonwillis.com

hamilton beach brands
Copywriter (Contract)
2012
Amazon.com, HamiltonBeach.com

madison+main advertising
PR & Marketing Coordinator
2011 – 2012
esmartTax.com

Penn Medicine
digital Producer (Contract)
2011
pennmedicine.org/heart

Keppler Speakers
Lead Social Media Writer/Producer (Contract)
2010 – 2011
kepplerspeakers.com

source america
interim marketing manager (Contract)
2010
sourceamerica.org

adams morgan main street
assistant festival director & pr coordinator (Contract)
2009 – 2010

accolades

2020: Global Empowerment Mission, Disaster Relief Volunteer
2020: Scarlet Squad, Virgin Voyages Member
2019: Santa Barbara Wine Country Half Marathon, Runner
2019: Webby Award Winner, ALFD.org
2018: Mt. Tam 10K Trail Run, Runner
2018: SSI Scuba Schools Intl, Open Water Certification
2015 – 2019: Featured Writer, HealthyEssentials.com
2016 – 2018: Featured Writer, www.ToFosterChange.org
2011: Featured Blogger, iGoiWrite.com
2008: PRSA Richmond Scholar, Corporate Sustainability, VCU

skills

Marketing/Digital

Video Production, DSLR, YouTube, Vimeo, Twistage, LightRoom, Bridge, Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, Pixly, Adobe Spark, iMovie, AP Style, CRM, Jira, Asana, ActivCollab, WordPress, WooCommerce, YoastSEO, SquareSpace, Drupal, Wix, Magnolia, MailChimp, Survey Monkey, Google Suite (Analytics, Adsense, AdWords, Spark, Drive), PRIZM, Grammarly, EverNote, SEMRush, WPEngine, MindJet, Keynote, SmartSheet, WorkFront, Microsoft Office Suite, SharePoint, SiteCore, SAP, Cision, PR Newswire, Spanish, Italian

Social Production
Trello, Radian6, SproutSocial, Sumo, SEMRush, Percolate, Hootsuite, MindJet, Basecamp, Facebook For Business, Facebook Audience Insights, YouTube, Twitter, Instagram, Snapchat, Vimeo, Buffer, Bit.Ly, Tweetdeck, AgoraPulse, SEM, EBooks

education

VIRGINIA COMMONWEALTH UNIVERSITY
Richmond, VA

B.S., Mass Communications Public Relations – Cum Laude
2004 – 2008


Double Minor: Spanish & Psychology 2008: PRSA Richmond Scholar 2008: PR Internship, VSCPA
2008: PR Internship, Radio Disney 2006: Dean's List
2004-2007: Student Government Association, Ambassador

RICHMOND, THE INTERNATIONAL UNIVERSITY
Rome, Italy

Certificate, International Relations & Italian Studies
Fall 2007

Fall 2007:"European Travel Guide" Fall 2007: PR Internship, Lega Italiana Protezione Uccelli (LIPU) Bird Conservatory, BirdLife.org
Share on linkedin
Download Resume