Lauren noelle gauthier
PUBLIC RELATIONS. DIGITAL & SOCIAL MEDIA Production. Brand copywriting.
summary
Driven, innovative digitally and socially-wired producer with 8 years of experience. Proven track record in leading digital and social copywriting, production, strategy, social listening and publishing campaigns and projects daily for media networks, consumer goods, electronics, health & wellness, animal rights, lifestyle/pop-culture, and travel & tourism brands. Known for pushing content boundaries, exceeding benchmarks and goals, increasing digital and social engagement and traffic, while ensuring editorial standards, business goals and client relationships.
highlights
DIGITAL & SOCIAL STRATEGY | CONTENT/COPY PRODUCTION | PROJECT/CAMPAIGN MANAGEMENT |
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recent work
VIRGIN VOYAGES
digital project manager, product owner & scrum master
virginvoyages.com
2019 – Pres.
CARNIVAL CRUISELINES
Digital Consultant & Producer
Carnival.com
Q4 – 2019
SONOMA STATE
Digital Producer & writer
academicaffairs.sonoma.edu
2018 –2019
animal legal defense fund
Digital Media Manager
aldf.org
2018 –2019
Netflix / ipc
Casting Producer & Digital Researcher
"Living Undocumented" docuseries
2018
Pbs socal / KOCE-TV
Lead Digital Producer & Writer
ToFosterChange.org
2016 – 2018
Johnson & Johnson brands
Freelance In-House Digital Producer, Johnson & johnson
HealthyEssentials.com
2015 – 2019
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Social Media Manager, bstro advertising
Bstro.com
2014 – 2015
experience
freelance / contract
PROFLOWERS
Lead Social/email Copywriter (Contract)
2015 – 2016
proflowers.com
ebay, inc
Lead Social Media Writer/Producer (Contract)
2013 – 2014
ebay.com
stanford healthcare
Digital Producer (Contract)
2013 – 2014
stanfordhealthcare.com
towers watson
digital Producer (Contract)
2012 – 2013
towerswatsonwillis.com
hamilton beach brands
Copywriter (Contract)
2012
Amazon.com, HamiltonBeach.com
madison+main advertising
PR & Marketing Coordinator
2011 – 2012
esmartTax.com
Penn Medicine
digital Producer (Contract)
2011
pennmedicine.org/heart
Keppler Speakers
Lead Social Media Writer/Producer (Contract)
2010 – 2011
kepplerspeakers.com
source america
interim marketing manager (Contract)
2010
sourceamerica.org
adams morgan main street
assistant festival director & pr coordinator (Contract)
2009 – 2010
accolades
2020: Global Empowerment Mission, Disaster Relief Volunteer
2020: Scarlet Squad, Virgin Voyages Member
2019: Santa Barbara Wine Country Half Marathon, Runner
2019: Webby Award Winner, ALFD.org
2018: Mt. Tam 10K Trail Run, Runner
2018: SSI Scuba Schools Intl, Open Water Certification
2015 – 2019: Featured Writer, HealthyEssentials.com
2016 – 2018: Featured Writer, www.ToFosterChange.org
2011: Featured Blogger, iGoiWrite.com
2008: PRSA Richmond Scholar, Corporate Sustainability, VCU
skills
Marketing/Digital
Video Production, DSLR, YouTube, Vimeo, Twistage, LightRoom, Bridge, Photoshop, Illustrator, InDesign, Premiere, Dreamweaver, Pixly, Adobe Spark, iMovie, AP Style, CRM, Jira, Asana, ActivCollab, WordPress, WooCommerce, YoastSEO, SquareSpace, Drupal, Wix, Magnolia, MailChimp, Survey
Monkey, Google Suite (Analytics, Adsense, AdWords, Spark, Drive), PRIZM, Grammarly, EverNote, SEMRush, WPEngine, MindJet, Keynote, SmartSheet, WorkFront, Microsoft Office Suite, SharePoint, SiteCore, SAP, Cision, PR Newswire, Spanish,
Italian
Social Production
Trello, Radian6, SproutSocial, Sumo, SEMRush, Percolate, Hootsuite, MindJet, Basecamp, Facebook For Business, Facebook Audience Insights, YouTube, Twitter, Instagram, Snapchat, Vimeo, Buffer, Bit.Ly, Tweetdeck, AgoraPulse, SEM, EBooks
education
VIRGINIA COMMONWEALTH UNIVERSITY
Richmond, VA
B.S., Mass Communications Public Relations – Cum Laude
2004 – 2008
Double Minor: Spanish & Psychology
2008: PRSA Richmond Scholar
2008: PR Internship, VSCPA
2008: PR Internship, Radio Disney
2006: Dean's List
2004-2007: Student Government Association, Ambassador
RICHMOND, THE INTERNATIONAL UNIVERSITY
Rome, Italy
Certificate, International Relations & Italian Studies
Fall 2007
Fall 2007:"European Travel Guide" Fall 2007: PR Internship, Lega Italiana Protezione Uccelli (LIPU) Bird Conservatory, BirdLife.org
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