Adams Morgan MainStreet Group

The Insights

Adams Morgan is a Washington, D.C. neighborhood with a crowded nightlife scene, historic row houses on 18th Street, Adam's Inn Bed & Breakfast, independently owned shops, and more. But there’s more to this colorful neighborhood than just ethnic eats and trendy drinks. It's a teeming ethnic hub, central business district and home to many influential, political heavy hitters – with sustainable green thumb like no other.

The Brand Challenge

How does this neighborhood promote its thriving, attractive business hub at the 32nd annual Adams Morgan Day Festival?