Animal Legal Defense Fund

The Insights

Even today, with animal justice reform in full swing and advocacy increasing across the U.S., billions of captive, farmed, companion, wildlife and endangered animals are still being slaughtered, killed, harmed, mistreated, neglected, and abused. In fact, every year in the U.S., 26 million animals are used in scientific testing; 58 billion chickens, 1.5 billion pigs, 517 million sheep, and 300 million cows are slaughtered for meat and dairy consumption; 85 billion fish and other sea life are killed; 1 million companion animals are abused or killed; and 6 to 8 million companion animals are abandoned. It's alarming, but very much a reality.

The Brand Challenge

So how does Animal Legal Defense Fund (ALDF) leverage its strong government connections, passionate communities and digital positioning to reinforce why animals need greater legal protections U.S.-wide?

Services

Marketing

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Investors

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