a Johnson & Johnson brand

The Insights

Did you know that by 2050, more than 9 billion people are expected to be living in the world? By that time, the world's resources will be consumed faster than the planet can replenish, which means people need to be smart about consumption. The bathroom is probably the biggest culprit of wasted consumption. J&J's newest, environmentally-conscious brand, Care To Recycle® faces this challenge: making people realize how much they consume every day and starting in one of the places they use most: the bathroom.

The Brand Challenge

How does this new, innovative bathroom product brand inspire, encourage and propel every all of us to recycle now to save the planet? More importantly, how does reinforce the benefits of recycling, reducing and reusing regular bathroom sundries items used in the bathroom, and help drive a more circular economy?