Carnival Cruiselines

The Insights

The first thing you probably think of when you hear Carnival Cruiselines is... fun, family, a good time. But Carnival wants to reposition its brand reputation to sustainable, world-class, cultural and philanthropic. So far it's been able to establish a small footprint of destination stewardship but still has a long way to come.

The Brand Challenge

How does the largest cruiseline in the U.S. push the boundaries of sustainable travel, promote its good will, and expand its sailings to European ports?