The first thing you probably think of when you hear Carnival Cruise Lines is ... fun, family, and a good time. But Carnival wants to reposition its brand reputation to embody and evoke sustainability, destination stewardship, world-class culture and diversity. Over the last 5-10 years, Carnival has been able to establish a small footprint of destination stewardship, yet it still has a long way to come.
How does the largest cruiseline in the U.S. push the boundaries of sustainable travel, promote its good will, and expand its sailings to European ports?