The Insights

The first thing you probably think of when you hear Carnival Cruise Lines is ... fun, family, and a good time. But Carnival wants to reposition its brand reputation to embody and evoke sustainability, destination stewardship, world-class culture and diversity. Over the last 5-10 years, Carnival has been able to establish a small footprint of destination stewardship, yet it still has a long way to come.

The Brand Challenge

How does the largest cruiseline in the U.S. push the boundaries of sustainable travel, promote its good will, and expand its sailings to European ports?