The brand Problem: 25 years ago when online shopping was first introduced, eBay revolutionized the shopping experience for a niche audience: avid collectors selling vintage collectibles. Simply put, eBay was an auction site with many small vendors who sold hard-to-find items to a mass audience that they had never before been able to reach.
My challenge: Giving eBay’s old-school, vintage-selling online marketplace a hipper, cooler reputation among today’s ever-changing digital landscape, for buyers, sellers, socially connected audiences & influencers, humanitarian efforts, authors, educators, public speakers, eBay Radio, and more.
social media management & listening. publishing. copywriting. brand strategy.