The Insights

Remember that old-school, vintage selling marketplace that launched 27 years ago in 1995? When it was first introduced, eBay revolutionized the selling and buying experience for collectors. Today, that's completely expanded to become one of the most popular consumer marketplaces on earth. But with the expansion of its social commerce, its social presence has been lacking.

The Brand Challenge

How does eBay turn its old-school, vintage selling online marketplace, eBay.com, and its leading social channels into a millennial friendly community-driven social ecosystem for all the buyers, sellers, influencers, humanitarians, educators, students and entrepreneurs?