The Insights

Did you know that 14 million or 1 in 5 Americans will develop skin cancer by the age of 70? And more than 1 out of every 3 Americans reports getting sunburned each year? Skincare is one of the most overlooked areas of health, yet so easily preventable.

The Brand Challenge

How does eltaMD, half beauty, half health & wellness brand with its loyal consumers and knowledgeable dermatologists, educate consumers on the importance of everyday skin health and help you against UVB and UVA that cause sunburn, skin cancer and skin aging?