Health & Wellness

Beauty-product-meets-healthcare-brand, this wildly popular skincare giant is formulated for every skin type, lifestyle and condition to protect, renew and heal skin health.

Did you know that 14M or 1 in 5 Americans will develop skin cancer by the age of 70? And more than 1 out of every 3 Americans will report sunburns each year? Introducing EltaMD®, the skincare and sincere products Americans need to protect their skin in the short and long term. EltaMD®’s popularity could be attributed to a few things. Its lightweight texture. Its fast-absorbing formula. Its tagline that it “works on all skin type. Its cult following among many of today’s biggest celebrities. Its medically proven skincare benefits. 

Unfortunately for shoppers and dermatologists alike, skincare is one of THE most overlooked, ignored, put aside and procrastinated areas of health & wellness, yet so easily preventable.

How does EltaMD® appeal to, educate and motivate unaware, wavering or stubborn consumers, on behalf of its leading staff of national dermatologists, on the importance of everyday skin health against UVB and UVA rays which cause sunburn, skin cancer and skin aging? 

Mapped the visions of EltaMD® brand leaders and dermatologists to the right media channels where consumers are reviewing, contemplating, sharing and shopping for skincare advice and products already: TikTok, Instagram, Facebook, YouTube, Connected TV and more. 

Journey Mapping
Experience Strategy
Program Strategy
Influencer Marketing
TikTok Production
New Business Pitching

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