The Insights

With all the tax filing options available today at cost-effective rates (....your local tax guy, turbo tax, H&R Block, your brother, you know a guy), how do you pick the best service for you and your family?

The Brand Challenge has some serious competition and challenges to break through. So how does the online, best-selling marketplace change the way people think about online tax filing, and turn the tax filing process into a sexier, more accessible, more enjoyable and more manageable online experience when that dreaded tax day deadline comes your way?