eSmartTax.com

The Insights

With all the tax filing options available today at cost-effective rates (....your local tax guy, turbo tax, H&R Block, your brother, you know a guy), how do you pick the best service for you and your family?

The Brand Challenge

eSmartTax.com has some serious competition and challenges to break through. So how does the online, best-selling marketplace change the way people think about online tax filing, and turn the tax filing process into a sexier, more accessible, more enjoyable and more manageable online experience when that dreaded tax day deadline comes your way?