Richmond Grid

The Insights

When done right, a good story can bring the depths of a city to life, spark debate, and help shape a positive image for the rest of the world to see. Richmond is one of those cities that deserves the world's attention with its award-winning restaurants, top-notch talent, powerful corporate businesses, rival sports teams, breathtaking topography, and geographic proximity to entire eastern seaboard. Only 90 miles south of Washington, D.C. and the Capitol of Virginia, Richmond has a powerful influence, appeal, and loyalty. Probably way more than many know. So how does the small, but mighty small town increase its visibility, positioning, appeal gain world-class talent, boost its business positioning, increase population, boost travel and tourism and more more?

The Brand challenge

Cover a blend of content focused on all aspects of the city in a local publication loved by residents, locals and tourists city-wide.