consumer packaged goods & retail
hamilton beach®

A well-known kitchen and appliance brand nationally, Hamilton Beach® expanded its revenue-generating opportunities to Direct-to-Consumer platform, 

Hamilton Beach®, well-known for its reliable, cost-effective kitchen appliances – like blenders, coffeemakers, and out-of-this-world-can-openers – wants to expand its footprint to online marketplace for the first time: Yet for consumers shopping on Amazon, finding the right kitchen appliance among all the crappy ones is way harder than it looks.​

How does Hamilton Beach® challenge the way consumers search, browse, and shop for kitchen stuff through an online kitchen store, and come back again and again?

Helped launch Hamilton Beach®’s very first online store on, highlighting 32 of their best-selling appliances.

Copywriting & Editing
Creative Advertising
Feature Writing
Market Research 
Creative Strategy