Hamilton Beach®, well-known for its reliable, cost-effective kitchen appliances – like blenders, coffeemakers, and out-of-this-world-can-openers – wants to expand its footprint to online marketplace for the first time: Amazon.com. Yet for consumers shopping on Amazon, finding the right kitchen appliance among all the crappy ones is way harder than it looks.​

How does Hamilton Beach® challenge the way consumers search, browse, and shop for kitchen stuff through an online kitchen store, and come back again and again?

Helped launch Hamilton Beach®’s very first online store on Amazon.com, highlighting 32 of their best-selling appliances.

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