Healthline.com faces a couple challenges today. For starters, mainstream consumers are always hungry for accurate information from health experts but it's the information overload age. Secondly, the gray area between offering health tips to consumers and advising medical action has never been more of a slippery slope.
The Brand Challenge
So how does this reputable online marketplace and health resource platform leading battle today's information overload by keeping an accurate channel of information and educating health consumers?