Committed to being your source for expert health guidance, Healthline® cuts through the confusion with straightforward, expert-reviewed, person-first experiences — all designed to help you make the best decisions for yourself and the people you love.
Health seekers have made Healthline® the fastest growing health information site. Today, over 150M people turn to the online site every month for advice and information. Whether you’re looking for a health condition, researching a medication, tapping into one of our communities, or getting healthier lifestyle tips, Healthine® covers it.
Yet the brand faces a couple challenges: 1) Standing out in today’s information overload, 2) Balancing the delivery of accurate health information to always hungry consumers while not trying to be doctors, and 3) Turning sometimes tough or complex health advice snackable, creative, simple and memorable.
How does this reputable online resource maintain its reputation and keep educating health consumers globally on a daily basis?
Equipped American consumers from every walk of life and socioeconomic status with informational tips, stories around common topics, creative product reviews, advice sourced from specialty doctors, and visually appealing multimedia content.
UX Copywriting & Editing
Subject Line Writing