Gone are the days where you just purchase Tylenol or BandAids at a brick-and-mortar last minute when you need it. Here to stay is social commerce where patients, consumers, families and health professionals are sharing reviews, shopping around, self-diagnosing sickness, ordering ahead, considering +1 basket items. Health & Wellness shopping has become mostly done through online pharmacies, delivery mobile apps, and e-commerce marketplaces. In fact, health & wellness products make up 44.3% of online sales globally today.

In order to cater and deliver to today’s on-demand generation, retail giant Johnson & Johnson Family of Companies launched the Healthy Essentials® platforms to take online shopping to the next level: host health & wellness products + stories + reviews + all your other relief aids in case people need that, too. Pretty great evolution for a historic, family-centric brand that started selling 125 years ago in pharmacies and apothecaries, and now sells in a virtual store. 

All said and done, J&J wants to expand its sales opportunities to where retail consumers are already shopping, and increase +1 basket drivers. 

For starters, how does Healthy Essentials® carve out a brand presence in the social commerce space, alongside a saturated health & wellness marketplace? Also, much like any health & wellness challenge, how does this beloved family of brands turn only-when-you-need-it products into everyday conversation starters?

Built content for, introduced to the masses and promoted to new audiences, the digital and social ecosystem for the Healthy Essentials® brand, including www.HealthyEssentials.com, Facebook, Instagram, YouTube, Pinterest, Google and more. Turned it into a one-stop-shop and marketplace promoting Splenda®, Men & Women’s Rogaine®, Tylenol®, Care To Recycle®, Listerine®, HealthyEssentials®, Aveeno®, Neosporin®, and more.

Creative Strategy
Creative Concepting
Influencer Mgmt. 
Content Creation 
Copywriting 
Digital Marketing
Digital Production
Social Media Creation
Client Partnerships