Healthy Essentials,
a Johnson & Johnson company

The Insights

Health & wellness relief isn't just bought at a brick-and-mortar anymore. Today, it's mostly and vastly done through online pharmacies, delivery mobile apps and e-commerce marketplaces. In fact, health and beauty products make up 44.3% of online sales. Delivering to the on-demand generation, retail health giant Johnson & Johnson built an online-focused brand called HealthyEssentials to expand its sales opportunities where retail consumers are already shopping. Yet HealthyEssentials still faces challenges. For starters how does it carve out a place in the social commerce space?

The Brand Challenge

How does HealthyEssentials carve out a place for itself in this oversaturated social commerce marketplace today?