Putting the pizza industry into perspective, it's among the most saturated industry in the world. In fact, there's one pizzeria for every 5.1k people. But that’s not slowing down mom & pops chains though. There's a whole host of pizza chains – from the household names like Domino’s and Pizza Hut to the rapidly expanding fast-casual players like Jet's Pizza – racing toward the same finish line: to be the best. Realistically, the sheer amount of pizza businesses out there is a signal that some likely won't stay in business or fall by the wayside, as more competitive chains forge ahead.
The Brand Challenge
All that said, how does Jet's Pizza defend its authentic, Detroit-Style roots, promote its award-winning pizza, and turn fans into family? Expand Jet's Pizza social footprint to fan-loved, wildly popular trending video channels; take over pizza-focused conversations and increase awareness of all things Jet's, including non-pizza items.