Putting the pizza industry into perspective, it's among the most saturated industry in the world. In fact, there's one pizzeria for every 5.1k people. But that’s not slowing down mom & pops chains though. There's a whole host of pizza chains – from the household names like Domino’s and Pizza Hut to the rapidly expanding fast-casual players like Jet's Pizza – racing toward the same finish line: to be the best. Realistically, the sheer amount of pizza businesses out there is a signal that some likely won't stay in business or fall by the wayside, as more competitive chains forge ahead. All that said, how does Jet's Pizza defend its authentic, Detroit-Style roots, promote its award-winning pizza, and turn fans into family?
The Brand Challenge
Expand Jet's Pizza social footprint to fan-loved, wildly popular trending video channels; take over pizza-focused conversations and increase awareness of all things Jet's, including non-pizza items.