Listerine®

The Insights

Listerine® has long been hailed the "fresh breath giver and clean mouth maker". But in more recent years, new data has shown that some mouthwashes are giving consumers negative side effects.

The Brand Challenge

How does well-known, old-school mouthwash brand, Listerine® reinforce its safe ingredients, global positive sentiment and sustainability protocols, while repositioning itself among millennial audiences?