Men's Rogaine®

The Insights

Men's Rogaine® has been around for generations and gradually gained acceptance among men as the hair thinning fix. But there's more to Men's Rogaine® than just a quick fix: there's a community of men behind it facing the same challenges.

The Brand Challenge

How does Men's Rogaine® reposition the brand as more than just a "going bald" solution but an effective proactive hair thinning fix?