The Insights

Ouchies and boo-boos (no matter how old you are) are no fun, and can be really painful depending on the injury. From recess rambunctiousness to after-school activities to risky business to moving boxes, to athletics, kids and adults alike push their bodies to the absolute physical limits possible. Neosporin has become synonymous with healing and your medicine cabinet, yet there's more to this health & wellness brand than being just a last-minute pain reliever.

The Brand Challenge

How does Neosporin® create a relevant socially trending brand today?​ Turning this reactive, only-when-you-need-it booboo cream into a proactive, everyday health & wellness conversation starter among all ages.​