Party City

The Insights

Once popular party supply brand, Party City, now faces a multitude of challenges. Besides the fact that today’s social commerce marketplaces host a slew of party supply sites for buying costumes, gear, decor and trinkets, COVID put a harsh stop to hosting, attending and enjoying gatherings and festivities all together.

The Brand Challenge

How does Party City reinforce consumers' wants and needs for human interaction, engagement and gatherings again after a tough year, with an engaging, millennial-friendly party ideas for every single occasion?