pbS Socal / koCe tv - public broadcasting of southern california
the brand problem and core social justice issue: Did you know LA has the largest foster care system in the country? Yep, 33,000 as of 2017 and counting.
Did you also know that in January 2017, a state-wide california law drastically cut the operation of group homes due to mistreatment of foster youth? sounds long overdue, right? yes, but in turn that's caused a staggering number of foster youth to be homeless, displaced and in need of homes. that also caused the demand for foster parents to increase exponentially?
my challenge: Helping change foster youth outcomes through interactive, never-been-done-before storytelling.
video production. digital media management. website design. feature writing. media relations. Mind mapping. brand strategy. partner marketing.